Micro Degree Program
Micro Degree Program (Digital Marketing with AI)
1-year micro-degree combining digital marketing and AI. Master social media marketing, SEO, Google Ads and land industry-ready skills.
About this Course
Overview:
A 1-year program integrating digital marketing fundamentals with AI technologies, emphasizing practical skills in social media marketing, SEO, Google Ads, and AI tools for complete industry preparation.
Course Outline
- Introduction to Social Media Marketing
- Social Accounts Optimization
- Organic Growth Strategies
- Accounts Creation & Meta Business Suite
- Weekly Assignments and Mini Projects
- Facebook & Instagram Ads - Part 1
- Facebook & Instagram Ads - Part 2
- Building a Social Media Marketing Portfolio
- Intro to SEO
- Keyword Research and Optimization
- Weekly Assignments and Projects
- Google Search Console
- On-page SEO
- SEO Chrome Extensions
- Off-page SEO (Backlinks)
- Local SEO
- Technical SEO
- Introduction to Google AdWords
- Setting up a Google AdWords Campaign
- Final Capstone Project
- Freelancing Skills
- Communication Skills & Spoken English
- Job Interview Preparation
- Job Placement Training
- Internship Opportunities
