E-Commerce
Mastering Shopify Techniques
Unlock the secrets of Mastering Shopify success: expert insights and tips to master e-commerce, drive sales, and build a thriving online store
About this Course
Introduction
Welcome to the ultimate online learning experience for aspiring e-commerce entrepreneurs - the "Mastering Shopify" course by EDIFY. In today's digital age, establishing a successful online store is crucial for business growth, and Shopify stands out as a leading platform for creating and managing e-commerce websites.
Course Outline
- Introduction to Shopify and e-commerce
- Choosing a plan and store name
- Domain and DNS basics
- Shopify admin walkthrough
- Payment gateways for Pakistani sellers
- Selecting a theme
- Sections and blocks
- Basic Liquid edits
- Fonts, colors and layout tuning
- Mobile responsive checks
- Adding products and variants
- Product images and SEO copy
- Collections and navigation
- Inventory management
- Discount codes and pricing rules
- Finding winning products
- Supplier vetting (AliExpress, CJ, Zendrop)
- Order fulfilment workflow
- Return and refund policy
- Customer support essentials
- Private label brand building
- Sourcing branded stock
- Product photography basics
- Building trust with a brand story
- Scaling to multiple SKUs
- Meta ads for Shopify
- Google & TikTok ads overview
- Email marketing (Klaviyo basics)
- Store analytics and KPIs
- Getting first 100 orders
